How Hospitals Connect During The Holidays
Match the message with what’s on people’s minds. That’s critically important to generate traffic in social media. In December, for example, everybody is thinking about the holidays. So NorthShore University HealthSystem in the Chicago area created a holiday-themed health and safety guide that matched the 12 days of Christmas. Using infographics, their “12 Holiday Health […]
The 1 Percent = $10,000,000 Equation
It’s a critical question for any non-urban hospital: “How much revenue are we losing because of outmigration?” FREE Outmigration report for your hospital. Contact us at 615-425-0821 or email firstname.lastname@example.org. To answer it, Brentwood Communications recently conducted a research study of 40 non-urban community hospitals, ranging in size from 25 to 225 beds, across the […]
How To Use Social Media To Energize Your Next Event
Community outreach plays an important role for any hospital. Hosting an event that gets the public involved is a great way to demonstrate that your hospital really cares about your community. And whether it’s a blood drive or a maternity class, a wellness fair or a free blood-pressure screening, every hospital event has one critical […]
Are you ignoring the most trusted form of advertising?
Imagine two scenarios. 1) You see a TV commercial for a new restaurant in town. 2) Next day, you talk to a trusted friend who raves about the same restaurant. Which one of these recommendations is more believable, more likely to cause you to visit the new restaurant? If you said #2, you’re in good […]
The power of social media: word-of-mouth on steroids
Part 5 in a 5-part series: Tom Whetstone, Director of Marketing and Communications at North Alabama Medical Center – Eliza Coffee Memorial Hospital, discusses why he is such a big fan of social media. “Almost 20 years ago, this hospital developed a perception for having a problem with infection occurrences. Even today, believe it or […]
Turning lemons into lemonade
Part 4 in a 5-part series: Tom Whetstone, Director of Marketing and Communications at North Alabama Medical Center – Eliza Coffee Memorial Hospital, discusses how his hospital handles an unflattering social media comment. How do you handle negative feedback? If the complaint seems legitimate, we respond to it quickly. That often turns a bad situation […]
What’s the most effective social media for hospitals?
Part 3 in a 5-part series: Tom Whetstone, Director of Marketing and Communications at North Alabama Medical Center – Eliza Coffee Memorial Hospital, shares his thoughts on how community hospital can create a successful social media program. Which social media do you use? We primarily use Facebook. Facebook has an older audience than the other […]
The 3 keys to creating a powerful social-media story
Part 2 in a 5-part series: Tom Whetstone, Director of Marketing and Communications at North Alabama Medical Center – Eliza Coffee Memorial Hospital, share his insights on how to create a successful social media post. 1) Find a Creative, Interesting Angle A doctor recently joined our hospital staff during the start of the school year. […]
How to increase social-media views by 2,000% or more!
Part 1 in a 5-part series: An interview with Tom Whetstone, Director of Marketing and Communications at North Alabama Medical Center – Eliza Coffee Memorial Hospital Tom Whetstone started using Facebook as a communication tool for his hospital about fours years ago. “Initially, our posts told people about events and programs involving the hospital,” Whetstone […]
We are celebrating the “MO”vember health movement!
Movember is responsible each year for the sprouting of facial hair on men’s faces around the world. Through the power of the Mo (slang for moustache), awareness is raised to combat prostate and testicular cancer and mental health challenges. Movember encourages men to join the movement by growing a moustache for the 30-days of November. […]