Part 1 in a 5-part series: An interview with Tom Whetstone, Director of Marketing and Communications at North Alabama Medical Center – Eliza Coffee Memorial Hospital

Tom Whetstone started using Facebook as a communication tool for his hospital about fours years ago.

“Initially, our posts told people about events and programs involving the hospital,” Whetstone said. “We would introduce a new physician or tell people about a free blood pressure screening and have between 500 and 1,500 views for each posting.”

Then, about a year-and-a-half ago, Whetstone started sharing human-interest stories featuring employees or patients who had a caring experience at the hospital.

“The results have been phenomenal!” Whetstone said. “10,000, 20,000, 30,000 views. We even had one post that generated 45,000 views.”

Before the posting of human-interest stories in early 2014, the hospital had 750 likes on its Facebook page. “Now we have over 4,200,” Whetstone said. “To me, that really demonstrates the power of good storytelling on social media.”

*Part one of a five-part series on social media. Subscribe to HOSPITAL MOJO and don’t miss a single one!

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