20 December 2016
Category:
Hospital Mojo
Comments: 0

Go digital. Or go home.

Why does your hospital need to be implementing an effective digital media strategy to increase patient acquisition? Because, if you’re not, your competitors almost certainly are. Whether it’s buying banner ads on strategically chosen websites or providing relevant health information to consumers, hospitals are investing more and more dollars in digital media. According to Medical […]


20 September 2016
Category:
Hospital Mojo
Comments: 0

Your New CEO (Chief Experience Officer)

Healthcare is the ultimate service industry. After all, what service could possibly be more important than providing for the health of a human being or saving a person’s life? Because healthcare is a service industry, one of the key duties for any hospital CEO must be to serve as the Chief Experience Officer. In that […]


29 July 2016
Category:
Hospital Mojo
Comments: 0

Our E-postcard from Music City…making music with our friends at QHR!

 


21 July 2016
Category:
Hospital Mojo
Comments: 0

Social Media Reviews of Hospitals: Finding The Opportunity

Welcome to the brave new world of healthcare, where more and more people are using the Internet to compare hospitals and physicians in order to make a more informed decision. According to recent surveys, 25% of patients now use the Internet to find a doctor, 42% use social media to read reviews about doctors and […]


22 June 2016
Category:
Hospital Mojo
Comments: 0

Why Patient Experience Is Now King

We recently checked out the reviews posted on Google of a typical community hospital. It wasn’t pretty. The hospital had a rating of 1.9 out of 5 stars. Yelp, another influential source of online reviews, was even worse: 1.8 out of 5 stars Just think about the consequences. Suppose you’re someone deciding which hospital to […]


26 May 2016
Category:
Hospital Mojo
Comments: 0

Social Media Reviews of Hospitals: Finding The Opportunity

Welcome to the brave new world of healthcare, where more and more people are using the Internet to compare hospitals and physicians in order to make a more informed decision. According to recent surveys, 25% of patients now use the Internet to find a doctor, 42% use social media to read reviews about doctors and […]


28 April 2016
Category:
Hospital Mojo
Comments: 0

Are you neglecting 41 percent of your market?

If you’re not concerned that your social media program isn’t being effective as it could be in marketing your hospital, you should be. According to a recent survey, 41 percent of patients said social media affects their choice of a hospital or medical facility. Brentwood Communications offers a full range of social media advertising services […]


31 March 2016
Category:
Hospital Mojo
Comments: 0

Facing the Facts About Facebook. And It’s All Good.

The growth in the number of hospitals using social media has skyrocketed in just the past few years. In 2010, only 18 percent of hospital had a Facebook account. Today that number had grown to 99 percent. In contrast, only about 50 percent of hospitals today have a Twitter account. So why are hospitals making […]


10 March 2016
Category:
Hospital Mojo
Comments: 0

How Facebook Provides A Face-To-Face with Your Customers

How can your hospital’s advertising become more effective and efficient by targeting exactly the audience you want to reach with pinpoint accuracy? Consider the power of using Facebook ads. Let’s say you want to promote your hospital’s mammography technology and expertise. With Facebook targeted advertising, you can specify your audience by gender (female) and age […]


25 February 2016
Category:
Hospital Mojo
Comments: 0

How Facebook Is Making Hospitals Face The Music

Part of a continuing series on optimizing your hospital’s Facebook presence. Facebook is one of the most popular websites on the Internet, with approximately 1.28 billion monthly active users. Hospitals nationwide are using Facebook to increase customer loyalty, enhance their brand and communicate with their audience. But Buyer Beware: Facebook has made one notable change […]