Academy Award-Winner Kathy Bates is on a Mission to Raise Awareness About Lymphedema

During an acting career that has spanned almost five decades, Kathy Bates has played dozens of memorable characters, from the obsessive fan Annie Wilkes in the film Misery, for which she won an Oscar, to the Unsinkable Molly Brown in Titanic. Now Kathy has taken on a new real-life role, raising awareness about a disease […]


Drive Thru Flu Shots Novel Idea from Gonzales Healthcare System

Over 500 people took advantage of the “Drive-Thru Flu Shot” service offered by Gonzales Healthcare System in Gonzales Texas in October this year. This is the 12th year the hospital has offered this unique, convenient way to take care of the annual flu shot. The marketing team of Holly Danz and Melissa Collazo coordinated the event, setting […]


Reducing Provider Turnover

Written by: Dale D. Richardson, Principal at Medical Management and Consulting LLC We all know how lengthy and costly the process can be to find and hire a physician/Advanced Practice Providers (APP), especially one who is a good fit for the practice. Therefore, it benefits everyone if the provider who is hired becomes a happy, […]


Go digital. Or go home.

Why does your hospital need to be implementing an effective digital media strategy to increase patient acquisition? Because, if you’re not, your competitors almost certainly are. Whether it’s buying banner ads on strategically chosen websites or providing relevant health information to consumers, hospitals are investing more and more dollars in digital media. According to Medical […]


Your New CEO (Chief Experience Officer)

Healthcare is the ultimate service industry. After all, what service could possibly be more important than providing for the health of a human being or saving a person’s life? Because healthcare is a service industry, one of the key duties for any hospital CEO must be to serve as the Chief Experience Officer. In that […]


Our E-postcard from Music City…making music with our friends at QHR!

 


Social Media Reviews of Hospitals: Finding The Opportunity

Welcome to the brave new world of healthcare, where more and more people are using the Internet to compare hospitals and physicians in order to make a more informed decision. According to recent surveys, 25% of patients now use the Internet to find a doctor, 42% use social media to read reviews about doctors and […]


Why Patient Experience Is Now King

We recently checked out the reviews posted on Google of a typical community hospital. It wasn’t pretty. The hospital had a rating of 1.9 out of 5 stars. Yelp, another influential source of online reviews, was even worse: 1.8 out of 5 stars Just think about the consequences. Suppose you’re someone deciding which hospital to […]


Social Media Reviews of Hospitals: Finding The Opportunity

Welcome to the brave new world of healthcare, where more and more people are using the Internet to compare hospitals and physicians in order to make a more informed decision. According to recent surveys, 25% of patients now use the Internet to find a doctor, 42% use social media to read reviews about doctors and […]


Are you neglecting 41 percent of your market?

If you’re not concerned that your social media program isn’t being effective as it could be in marketing your hospital, you should be. According to a recent survey, 41 percent of patients said social media affects their choice of a hospital or medical facility. Brentwood Communications offers a full range of social media advertising services […]