25 February 2016
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Hospital Mojo
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How Facebook Is Making Hospitals Face The Music

Part of a continuing series on optimizing your hospital’s Facebook presence. Facebook is one of the most popular websites on the Internet, with approximately 1.28 billion monthly active users. Hospitals nationwide are using Facebook to increase customer loyalty, enhance their brand and communicate with their audience. But Buyer Beware: Facebook has made one notable change […]


2 February 2016
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Hospital Mojo
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How The End of World War II Can Benefit Hospitals Today

They’re coming. The Baby Boom Generation. 76 million strong. Is your hospital ready? The Baby Boom Generation began in 1946, almost nine months exactly from the end of World War II. In 1946, 3.4 million babies were born in the United States, 20 percent higher than in 1945. By 1964, almost 40 percent of the […]


25 January 2016
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Hospital Mojo
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Is Your Website Mobile-Friendly?

In 2014, the number of mobile Internet users surpassed the number of desktop users. Unfortunately, many hospital websites have not been designed for optimal viewing on mobile devices. This often creates a frustrating experience for the viewer and serious consequences for the website’s effectiveness. According to recent studies, when someone has a negative experience looking […]


18 January 2016
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Hospital Mojo
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What A Huge Email Marketer Has To Say About Direct Mail

There’s a perception out there that direct mail is Old School—especially when compared to email marketing. But that’s not the case according to a recent study by a global leader in database marketing. It found that “direct mail is consumers’ top choice for receiving brand communications in almost every category,” including health. Quite a statement […]


7 January 2016
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Hospital Mojo
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Hitch Your Wagon to a National Health Campaign

February is American Heart Month, the perfect time and opportunity to advertise and generate awareness about the cardiac services your hospital provides. American Heart Month, sponsored by the American Heart Association, is a national promotion designed to raise awareness about heart disease. By publicizing your cardiac services during February, you’ll be riding the coattails of […]


17 December 2015
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Hospital Mojo
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How Hospitals Connect During The Holidays

Match the message with what’s on people’s minds. That’s critically important to generate traffic in social media. In December, for example, everybody is thinking about the holidays. So NorthShore University HealthSystem in the Chicago area created a holiday-themed health and safety guide that matched the 12 days of Christmas. Using infographics, their “12 Holiday Health […]


8 December 2015
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Hospital Mojo
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The 1 Percent = $10,000,000 Equation

It’s a critical question for any non-urban hospital: “How much revenue are we losing because of outmigration?” FREE Outmigration report for your hospital. Contact us at 615-425-0821 or email chuck@brentwoodcommunications.com. To answer it, Brentwood Communications recently conducted a research study of 40 non-urban community hospitals, ranging in size from 25 to 225 beds, across the […]


19 November 2015
Category:
Hospital Mojo
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How To Use Social Media To Energize Your Next Event

Community outreach plays an important role for any hospital. Hosting an event that gets the public involved is a great way to demonstrate that your hospital really cares about your community. And whether it’s a blood drive or a maternity class, a wellness fair or a free blood-pressure screening, every hospital event has one critical […]


12 November 2015
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Hospital Mojo
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Are you ignoring the most trusted form of advertising?

Imagine two scenarios. 1) You see a TV commercial for a new restaurant in town. 2) Next day, you talk to a trusted friend who raves about the same restaurant. Which one of these recommendations is more believable, more likely to cause you to visit the new restaurant? If you said #2, you’re in good […]


4 November 2015
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Hospital Mojo
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The power of social media: word-of-mouth on steroids

Part 5 in a 5-part series: Tom Whetstone, Director of Marketing and Communications at North Alabama Medical Center – Eliza Coffee Memorial Hospital, discusses why he is such a big fan of social media. “Almost 20 years ago, this hospital developed a perception for having a problem with infection occurrences. Even today, believe it or […]