In 2014, the number of mobile Internet users surpassed the number of desktop users. Unfortunately, many hospital websites have not been designed for optimal viewing on mobile devices. This often creates a frustrating experience for the viewer and serious consequences for the website’s effectiveness. According to recent studies, when someone has a negative experience looking at your website on a mobile device, there’s a 61 percent chance they will leave.
So what’s the answer? It’s called responsive web design: coding your website so it can adapt its display to all screen sizes for optimal viewing. For example, a computer screen might show your website having multiple columns, but on a mobile phone, the information is provided in a single column. The entire site become much more accessible and easy to view and navigate for mobile device users.
There’s another benefit to having a website that’s responsive. When mobile devices use Google, mobile-friendly websites receive a higher ranking and websites that are not mobile-friendly are penalized. So it’s critical to have a responsive website if you want better search engine results that highlight your hospital.
For access to over 2,000 hospital marketing campaign ideas, as well as a free consultation on making your website responsive, call BCI at 615-425-0821.
FREE Outmigration report for your hospital!
Contact us today for more information:
Phone: 615-425-0821, ext. 24
Vice President – Account Development
Phone: 615-425-0821, ext. 31