It shouldn’t come as a surprise that web accessibility is a standard for business owners, considering the large consumer market that it allows you to tap into.
Currently, 1 out of every 4 people in the U.S. lives with a disability, contributing to this significant market size and a buying power that adds to your company growth and website’s value.
With a moral and legal responsibility to be inclusive to all, hospitals are adopting web accessibility as the advanced, efficient, and affordable technology it has become today while maintaining compliance and experiencing the tremendous impact it has all-around:
It’s Good (No, Great!) Business
By opening up your website’s doors to 25% of the population that lives with a disability, you’re likely to generate more revenue while doing good.
The community has a vast buying power of $1.2 trillion and by creating spending opportunities for a community that wishes to learn more about your hospital and the services it offers, you form long-term relationships that contribute to your financial goals.
It Improves Your Hospital Website Performance
Are you interested in raising your SEO ranking? How about increasing your website’s traffic, dwell time, and CTR? We know that 82% of users would spend more time on websites if they were more accessible. Therefore, if your website is accessible, you can expect a dramatically improved user experience, leading you to likely see lifts in traffic rates.
It Mitigates Legal Risk
It’s the right thing to do and a moral imperative to make your website open and available to everyone. However, it’s also a matter of legal requirement and compliance considering the lift in accessibility lawsuits that you want to mitigate the risk of encountering. Advanced, modern web accessibility solutions allow business owners to maintain ADA compliance and WCAG 2.1AA level requirements.
Mitigate the Possibility of an Impending Lawsuit by Adopting Web Accessibility as a Standard Practice.
If you’re unsure as to where your website stands in regards to accessibility legislation and want to gain peace of mind, contact BCI for a free audit now and find out how to move forward from here.
Al Saves You Time and Money
While web accessibility used to be a complex task that only companies with ample resources could take on, newer Al technology has turned the process of adopting web accessibility into a much more business-friendly and affordable initiative.
Hospitals of all sizes can now take advantage of the benefits web accessibility has to offer without allocating extra resources towards the implementation and practice.
It Helps You Build a Positive Online Reputation
Consumers are loyal to inclusive brands. It’s that simple! Brands that produce websites and products or services in an inclusive, accessible fashion boost their positive, online reputation with consumers – and this goes for people with disabilities and without.
Those living with a disability will maintain warm perceptions towards your hospital if you have an efficient user experience that can be navigated by all, and they will spread the word to friends and family, thus furthering your audience reach. Make a big impact by leading the charge of change.
Integrating a web accessibility solution into your hospital website is a win-win solution for your hospital and for people with disabilities who wish to navigate and make appointments for services.
New, advanced technology makes it possible for business owners to adopt a solution at low cost and quickly, all while maintaining compliance with web accessibility legislation. Contact BCI for more information.
About Brentwood Communications, Inc.
Brentwood Communications specializes in healthcare marketing. Through our monthly AdBank subscription service, thousands of field-tested marketing materials are available and can be easily customized to reflect your hospital or clinic’s existing brand.
Click here to discover more about AdBank and how Brentwood Communications specializes in providing marketing support for non-urban hospitals.
Brentwood Communications also helps hospitals stay in touch with their communities through an informative and cost-effective digital and printed magazine called My Hometown Health, a powerful tool to help promote better health and raise awareness of key services available at the hospital. Actor, producer, and singer/songwriter Rita Wilson is featured in the upcoming Fall 2022 magazine, which focuses on cancer care. Rita talks openly about her battle with breast cancer, the importance of getting a second opinion, and the healing power of music and her future plans.
Brentwood Communications makes creating and publishing a customized, local community health magazine easy and convenient. Click here to learn more, or contact us by email.