29 October 2015
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Hospital Mojo
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Turning lemons into lemonade

Part 4 in a 5-part series: Tom Whetstone, Director of Marketing and Communications at North Alabama Medical Center – Eliza Coffee Memorial Hospital, discusses how his hospital handles an unflattering social media comment. How do you handle negative feedback? If the complaint seems legitimate, we respond to it quickly. That often turns a bad situation […]


22 October 2015
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Hospital Mojo
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What’s the most effective social media for hospitals?

Part 3 in a 5-part series: Tom Whetstone, Director of Marketing and Communications at North Alabama Medical Center – Eliza Coffee Memorial Hospital, shares his thoughts on how community hospital can create a successful social media program. Which social media do you use? We primarily use Facebook. Facebook has an older audience than the other […]


14 October 2015
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Hospital Mojo
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The 3 keys to creating a powerful social-media story

Part 2 in a 5-part series: Tom Whetstone, Director of Marketing and Communications at North Alabama Medical Center – Eliza Coffee Memorial Hospital, share his insights on how to create a successful social media post. 1) Find a Creative, Interesting Angle A doctor recently joined our hospital staff during the start of the school year. […]


5 October 2015
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Hospital Mojo
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How to increase social-media views by 2,000% or more!

Part 1 in a 5-part series: An interview with Tom Whetstone, Director of Marketing and Communications at North Alabama Medical Center – Eliza Coffee Memorial Hospital Tom Whetstone started using Facebook as a communication tool for his hospital about fours years ago. “Initially, our posts told people about events and programs involving the hospital,” Whetstone […]


2 August 2015
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Hospital Mojo
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We are celebrating the “MO”vember health movement!

Movember is responsible each year for the sprouting of facial hair on men’s faces around the world. Through the power of the Mo (slang for moustache), awareness is raised to combat prostate and testicular cancer and mental health challenges. Movember encourages men to join the movement by growing a moustache for the 30-days of November. […]


15 May 2015
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Hospital Mojo
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My Hometown Health Magazine welcomes Today Show co-host Hoda Kotb as our Cover Feature for fall 2015!

The fall 2015 My Hometown Health issue features a personal interview with Today Show co-host Hoda Kotb as she shares her experience with breast cancer, her fight and the strength she found along the way. In addition to the feature about Hoda, this issue focuses on Breast Cancer Awareness and contains important information about the […]


21 February 2015
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Encourage Happy Patients To Fill Out Your Survey!

A patient who had an unhappy experience at your hospital is far more likely to fill out the patient satisfaction survey they recieve at home, which skews the results you receive in your survey tabulation. It’s harder to get happy patients to fill out your patient satisfaction surveys. So encourage them with this ad/poster/flyer we created this week and added to the BCI hospital AdBank.


4 September 2014
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Hospital Mojo
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Breast Cancer Awareness Campaign

  October is National Breast Cancer Awareness Month, an international health campaign that heightens awareness, empowers survivors, and helps in preventing the disease. This year in the United States alone nearly 250,000 women will be diagnosed with breast cancer. There is a good chance that women within your community will be affected by this horrible […]


6 May 2014
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Hospital Mojo
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Techno Medicine

Smartphones Offer Smart Solutions for Physicians The use of mobile devices by physicians in a pro­fessional capacity continues to increase at a dramatic rate. It’s estimated that 80% of all U.S. physicians were using smartphones by 2012. Contrast that number with 2001, when only about 30 percent of physicians used smartphone technology. Physicians are using […]


2 January 2014
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Hospital Mojo
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The Power of “e”

E-Prescribing Technologies Reduces Errors Handwritten prescriptions are prone to mistakes because pharmacists often have a difficult time reading a physician’s handwriting. Another cause of errors is the fact that physicians often do not have access to a complete an accurate medication list for the patient. As a result, it’s estimated that 530,000 adverse drug events […]