Reducing Outmigration

Outmigration is a serious threat to your hospital, and the odds seem stacked against you. Armed with huge marketing budgets and staff, big city hospitals can out-spend and reposition you as a second-tier facility.


It’s not a fair fight…until now.

Here’s your slingshot.



Hospitals like yours face unique challenges as you fight outmigration to the big city hospital. The lure of “bigger is better” is a siren song to many in your community, leading to significant outmigration numbers and millions of dollars leaving your community for services they could have received at home in your hospital. We’ve helped hometown hospitals all across America to reduce outmigration and increase market share with field-tested strategies and all the marketing and measurement tools your hospital needs to be successful in the fight.


Marketing Process

Marketing Process Chart


Marketing Timeline









We begin with a market audit that includes on-the-ground research, an assessment of your hospital marketing environment and a strategic marketing communications plan with budget, timeline and detailed media recommendations. It continues with weekly strategy meetings, conference reports, status reports and updates…and of course an account team of strategists and creative to provide daily guidance and support to your hospital. The plan is supported by an array of marketing tools we have developed over the years including our unique, online Hospital AdBank with over 2,500 marketing pieces readily available for one low monthly subscription. Read more about AdBank as well as our other marketing tools including My Hometown Health consumer magazines, SmartSite websites, GRAVITY data analytics, DigitalSMART, FastER Wait Time APP and more.


AdBank                                                Smart Site FastER                          Gravity                   Quickstart


Contact Us for your FREE Outmigration report for your hospital.

To receive more information about Reducing Outmigration please fill out the form below. Someone from our account service department will contact you to answer your questions or set up a time to review how you can reduce outmigration. Or call us at your convenience 615-425-0821 and ask for account service.

Reducing Outmigration Information Request