The power of social media: word-of-mouth on steroids

Part 5 in a 5-part series: Tom Whetstone, Director of Marketing and Communications at North Alabama Medical Center – Eliza Coffee Memorial Hospital, discusses why he is such a big fan of social media.

“Almost 20 years ago, this hospital developed a perception for having a problem with infection occurrences. Even today, believe it or not, that perception is still held by a small minority in our community. So we’re using social media to correct that misperception. Whenever our hospital receives high marks for our infection rates, we post the news on social media to inform our community.

“Posting on social media helps us establish real credibility. I can run an ad or write a press release that shares the good news about our infection rates. But that’s still the hospital talking. Social media is great because it starts a conversation. It gets people posting and sharing their opinion and saying good things about our hospital. The community is saying the hospital has changed for the better, not the hospital. And that’s a powerful way to tell our story.”

*Part five of a five-part series on social media. Subscribe to HOSPITAL MOJO and don’t miss a single one!

BCI’s expert team can help you learn more about how to effectively use social media to promote your facility!

Call us today for more information:

Hamp Morrison
Vice President – Account Development
Phone: 615-425-0821

Share This Post

Share on facebook
Share on twitter
Share on linkedin
Share on email

Recent Posts

Outsmart Your Deductible

Help your patients make the most of their health insurance at year end. In most retail environments the “holiday season” – November through December –

Read More »

Carrie Ann Carries On

Carrie Ann Inaba talks openly about her struggle with chronic autoimmune disease. Perhaps best known as the positive and encouraging judge on ABC’s Emmy Award-winning television

Read More »