They’re coming. The Baby Boom Generation. 76 million strong. Is your hospital ready?
The Baby Boom Generation began in 1946, almost nine months exactly from the end of World War II. In 1946, 3.4 million babies were born in the United States, 20 percent higher than in 1945. By 1964, almost 40 percent of the nation’s population were baby boomers.
This year, the oldest baby boomers are turning 70. In other words, they’ve reached the age where serious health challenges inevitably increase as well as the need for hospital care.
That’s the reason your hospital needs to position itself as an expert in providing healthcare for seniors.
So how do you get the message out that your hospital has the technology, services and expertise to assess, diagnose, treat and help seniors recover from disease and injury?
Here’s just one example. The upcoming spring edition of “My Hometown Health,” a quarterly publication created by Brentwood Communications for community hospitals, focuses exclusively on senior health. To connect with readers on a more personal level, the issue also features a cover story with Kimberly Williams-Paisley, who tells the heartbreaking story of her mother being diagnosed with early-onset dementia.
For more information about how “My Hometown Health” can position your hospital as in your community, please call BCI at 615-425-0821.
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Phone: 615-425-0821, ext. 24
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Phone: 615-425-0821, ext. 31