Welcome to the brave new world of healthcare, where more and more people are using the Internet to compare hospitals and physicians in order to

If you’re not concerned that your social media program isn’t being effective as it could be in marketing your hospital, you should be. According to

The growth in the number of hospitals using social media has skyrocketed in just the past few years. In 2010, only 18 percent of hospital

How can your hospital’s advertising become more effective and efficient by targeting exactly the audience you want to reach with pinpoint accuracy? Consider the power

Part of a continuing series on optimizing your hospital’s Facebook presence. Facebook is one of the most popular websites on the Internet, with approximately 1.28

They’re coming. The Baby Boom Generation. 76 million strong. Is your hospital ready? The Baby Boom Generation began in 1946, almost nine months exactly from

In 2014, the number of mobile Internet users surpassed the number of desktop users. Unfortunately, many hospital websites have not been designed for optimal viewing

There’s a perception out there that direct mail is Old School—especially when compared to email marketing. But that’s not the case according to a recent