SmartGROWTH Strategic Marketing Solution is BCI’s cornerstone strategy to grow your hospital’s revenue and fight outmigration. The comprehensive program includes assessment, strategic planning, creative messaging, ongoing monthly implementation and support. All at your fingertips for one low monthly subscription.
SmartGROWTH is a strategic partnership. BCI starts with an understanding of your hospital’s overall strategic and operational growth plan. Based on that, BCI’s SmartGROWTH Solution attempts to support that overall plan by asking the question, “What role does marketing play in support of these goals?”
Brand Image and Positioning
It all starts here. In a world where perception is reality, every customer and potential patient has a perception of your hospital already in their mind. But is it reality? Does it line up with the true brand identity of your company? Knowing the answer to this question is the beginning of building a great brand and fighting outmigration. BCI will develop a brand campaign to help properly position your hospital in the mind of your community.
Community Based Marketing
Everybody loves a good story. Now it’s time to tell yours! Our CBM patient testimonial strategy is designed to generate positive word-of-mouth both externally and internally. We believe that nothing is more effective than a great story well told. Our Community Based Marketing (CBM) system helps collect the true stories of great care that happen every day at your facility. We then develop these stories into a variety of external marketing campaigns aimed at creating renewed confidence and trust. It’s good for all of us to be reminded of the difference we make in people’s lives!
Healthcare Services Close to Home
Does your community know what you offer? Chances are, some of your patients are leaving town for healthcare they could have received at your hospital. As part of SmartGROWTH Solution, BCI will help raise awareness of key health services that are vital to the hospital’s growth — from surgery to diagnostic imaging to primary care and beyond — and remind your community that these services are conveniently available close to home. Keeping patients at home is the key to fighting outmigration. Then tracking the results gives you the tool to know it’s working.
New Provider Promotion
Welcoming new providers and raising awareness of new medical specialties available at your hospital is essential to growing revenue. Through its AdBank and QuickStart programs — included as part of SmartGROWTH Solution — BCI can help fill the waiting rooms and appointment calendars for new providers or clinic specialists.
BCI’s SmartGROWTH Solution program highlights:
- 36-month strategic planning services
- Local media recommendations
- Creative messaging and campaign development
- Access to AdBank and QuickStart marketing tools
- Discounts on additional BCI programs (DigitalSMART, My Hometown Health and more!)
- Ongoing monthly meeting and support
- Tracking and measuring results
- Market exclusivity
Contact Us For More SmartGROWTH Information and Details
To receive more information about BCI’s SmartGROWTH Solution, please fill out the form below. Someone from our account service department will contact you to answer your questions or set up a time to review our program offerings. Or call 615-425-0821 at your convenience and ask for account service.